AI for Marketing

Map research, positioning, content, distribution and measurement. Choose tasks that benefit from assistance and define quality standards before generating material.

Use approved research and verified public sources to organise needs and themes. Distinguish actual customer evidence from generated personas and assumptions.

Compare public offerings and messaging with dated source links. Flag gaps, changing information and claims that need manual confirmation.

Turn validated customer needs into clear positioning and benefits. Challenge vague language and avoid claiming differentiation that has not been demonstrated.

Define audience, tone, vocabulary and examples from approved brand material. Test whether AI-generated drafts remain recognisable and appropriate.

Build a topic plan around audience questions and business goals. Balance useful content, proof and calls to action rather than producing volume alone.

Draft landing pages, articles, emails and posts. Review accuracy, originality, readability and whether each piece helps the audience take a meaningful next step.

Adapt one approved source into posts, newsletters and short scripts. Preserve the meaning and adjust length, context and tone for each channel.

Generate concepts, storyboards and briefs for designers. Review brand consistency, permissions and misleading visual implications before production.

Organise topics, search questions and page structures using verified research. Avoid fabricated keyword metrics and review technical recommendations before implementation.

Create a campaign brief with audience, offer, channel, message and next step. Define assumptions and review the suitability of targeting and data inputs.

Develop testable hypotheses, variations and success measures. Change a clear variable and avoid treating small or uncontrolled results as proof.

Explain campaign data using checked figures and definitions. Separate correlation from causal claims and record uncertainty in recommendations.

Create a process from research to brief, draft, approval, publication and review. Assign human ownership for factual claims, brand quality and live publishing.

Build a campaign for a fictional or approved offer: positioning, landing-page copy, three posts, an email and an experiment plan. Submit it for review before any publication.